WHY YOU NEED A WEBSITE IN 2020—NO MATTER WHAT BUSINESS YOU DO!
If you’re a business owner and you’re still in doubt about creating a website, I’ll save you some
time—you need one. A good one. A
professionally designed, lead-catching, sales-increasing, brand-differentiating
website.
Look, in 2020, you
need a website. You needed one the very
day you started your business, but better late than never.
At WaltechConcept, small business success is our middle name. We WANT you
to succeed
and grow. So
Here are the reason:
REASON #1: 30 PERCENT OF CONSUMERS WON’T CONSIDER A BUSINESS
WITHOUT A WEBSITE
Your website is your number
one marketing asset because we live in a digital age. Americans spend on
average 23.6 hours online per week and are on their mobile
devices for up to five hours per day. By now, consumers expect
companies to have an online presence (including a website) and will consider a
company that DOESN’T have one as less professional.
REASON #2: PEOPLE ARE SEARCHING FOR YOU ONLINE
One of the benefits of having a website for small
businesses is to be where your consumers are. There’s a reason so many
companies invest in a website with search engine optimization (SEO): 97 percent
of people go online to find a local business, and 93 percent of online
experiences begin with a search engine. Believe it or not, there are 3.5
billion searches on Google per day, and at this very moment, there is someone
in your area online and searching for your exact service. Guess who’s getting
their business? Not you.
REASON #3: THE MAJORITY OF OF CONSUMERS USE WEBSITES TO FIND AND
ENGAGE WITH BUSINESSES
Yup. According to LSA’s
(Local Search Association) April 2017 report, “The Digital Consumer Study,” 63 percent of consumers primarily use a
company’s website to find and engage with businesses. That’s a pretty big chunk
of consumers. Combine that with the fact that 93 percent of online experiences
begin with a search engine—you do the math. Another compelling reason your
business needs a website? Research by YellowPages and LSA found
that, on average, consumers use approximately three sources before making an
individual purchase decision, and 30 percent automatically strike a
business from consideration if they don’t have a website.
REASON #4: 75 PERCENT OF CONSUMERS ADMIT TO MAKING JUDGMENTS ON A
COMPANY’S CREDIBILITY BASED ON THE COMPANY’S WEBSITE DESIGN
Not having a website makes
consumers trust you less. In fact, in 2018, 75 percent of
people admit to making judgments on a company’s credibility based on website
design. People are more likely to do business with a company they trust, and a
website is the first place they go to check for credentials, reviews, and
awards.
Beware, though—if you have a bad website design, it won’t
help you at all. You have 10 seconds to leave an impression on website
visitors and tell them what they’ll get out of your website and company. After
this time (and oftentimes before), they’ll leave.
REASON #5: YOU NEED TO ANSWER BASIC QUESTIONS QUICKLY
This is especially true for B2B companies. People visit
your website when they want to know something or do something. They also expect
immediate gratification, which means visitors should be able to answer three
questions within three seconds of landing on your website:
·
Who are you?
·
What do you do/offer?
·
How do I contact you?
We live in an age of NOW,
where consumers want the information they seek immediately—meaning your
company’s website should answer each of the questions above without
the user needing to scroll down the page at all.
REASON #6: IT WILL HELP YOU BEAT THE GOLIATHS IN YOUR INDUSTRY
Did you know that having a
website can help you beat the Goliaths in your industry? It can if it’s
optimized for search. Take Villa Lagoon Tile. They compete heavily with big-box tile stores but have no
trouble holding their own thanks to their website and their prominent position
in the search results page.
REASON #7: SOCIAL MEDIA REACH IS DIMINISHING
So, you think you don’t need a
website because you’re on Facebook.
Great, so is every other business in America. You need a
website even if you have a Facebook page.
And guess what? It’s getting
harder for businesses to connect with users on the platform. Within a week of
the last Facebook algorithm update, organic reach plummeted lower than it was
already. Another bummer? In 2018, people spent 50 million fewer hours on the platform than they did in 2017.
While social media can help your business grow, don’t
bank on using it as your sole marketing channel, especially in the future.
Here in WaltechConcept we design
website at affordable prices starting from ₦80,000 depending on what you
want.
May 23, 2020 - BY Admin